Heavy investment pays dividends for Pearsons
RECRUITMENT and marketing agency Pearsons is reaping the rewards of investment into innovative digital solutions with several major new contracts.
It follows a re-structure of the business to position its integrated digital recruitment solutions to the private sector at the heart of its operation.
Now the agency’s Leeds-based division has been appointed by health supplement specialist company Seven Seas to provide branding and careers website solutions.
Pearsons has also been appointed by the 4 star hotel brand QHotels to handle its careers website and CRM technology plus creative projects for community housing provider Incommunities and employer branding for the NHS IT programme Connecting For Health. Agency director Jo Fletcher-Lee, said: “A great team effort has resulted in these wins. The combined strength of a highly skilled account handling team, a solid creative offering and leading-edge in-house digital capability has effectively positioned us to provide the holistic service clients are looking for at a time when the market place demands real innovation.”
The company’s Tees Valley and Newcastle offices have also racked up some notable wins including digital and branding projects for Aker Solutions. This is a leading global provider of engineering and construction services, technology products and integrated solutions that employs 24,000 people in 30 countries. Pearsons has also been chosen by RDA One NorthEast to design and develop its web capability with marketing software for an events and communications management system.
Pearsons Managing Director Lilian Hughes, said: “We have invested heavily in digital solutions and have worked hard to re-focus our proposition to anticipate the needs of the marketplace.
“It is extremely rewarding to see our efforts coming to fruition. Our USP of delivering complete solutions in-house is of particular appeal to clients. “Those with whom we work recognise our ability to deliver digital and creative innovation and appreciate the high levels of service for which we are renowned.
“We are extremely excited about the future potential of these clients and hope to have further new contract wins to announce shortly”.
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