Pearsons and Mike Parker Media Join Forces
LEADING full-service marketing communications agency Pearsons has teamed up with a multi-award winning PR specialist to help clients to shout about their achievements in a whole host of new ways.
Pearsons has built an enviable reputation for delivering innovative marketing and digital solutions for more than 100 businesses and organisations regionally and nationally over the past two decades. Until now, it has not had public relations in its armoury and has signed a partnership deal with Mike Parker Media enabling it to offer every communication tool organisations need to get key messages across to a range of different audiences.
Mike Parker Media is a new PR business launched this month (April) by the public relations specialist credited with transforming the media coverage of the North East Chamber of Commerce, the region’s leading business membership organisation. Mike Parker has more than a decade’s experience in journalism and PR and was formerly Business Editor of The Northern Echo. He was the PR lead on the national award winning Go For Jobs campaign and, whilst working for The Northern Echo, was named North East Business Journalist of the Year.
Karen Large, managing director of Pearsons (Marketing), said: “Pearsons is renowned for its ability to deliver first-class marketing solutions for a diverse client base. Whilst we have been extremely successful in this field, we identified a need to add a public relations arm to the business. It is essential that this service is up to the high standards that customers expect of all Pearsons work and we believe that in Mike Parker Media we have found PR professionals with the skills and expertise to fill that role.”
Mike Parker, managing director of Mike Parker Media, added: “This is a partnership that will greatly benefit organisations using the services of both businesses as it offers a highly attractive package of skills and services that are unrivalled in the region from one single source. People are flooded with messages from all angles nowadays and it is becoming increasingly difficult for organisations to get their voice heard – Pearsons and Mike Parker Media are a perfect combination for anyone looking to rise above the crowd.”
Within the Pearsons group is one of the UK’s largest independent recruitment and digital companies.
Media contacts:
Mike Parker, Mike Parker Media, 07714 845616. E-mail – mike@mikeparkermedia.co.uk
Karen Large, Pearsons, 01642 866017. E-mail – Karen.large@pearsons.co.uk
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