CPP win for Pearsons
Pearsons has been successful in securing a prestigious contract for CPP Group Plc (CPP), an international Life Assistance business and one of the UK’s leading contact centre operators with sites in York and Tamworth.
Shirley Young, Senior Operations Manager, Recruitment, at CPP said: “Pearsons is renowned for providing innovative and creative solutions to clients. It was the freshness of their creativity that really inspired us. It is important that we get the right people to handle the 14 million service and telemarketing conversations each year on behalf of our blue-chip business partners – and the Pearsons campaign work is designed to do just that.”
Lilian Hughes, Pearsons Managing Director, said: “It is really exciting to be working with such a forward-thinking company as CPP. They are open to different ideas and creative approaches and this presents a great opportunity for our creative teams.”
CPP recruits customer services, sales and management professionals and will be working closely with Pearsons to implement innovative on and offline recruitment marketing strategies including vodcasts, podcasts and the use of social networking sites.
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