As Marketing Director of the Metro Radio Arena I have worked closely with the Digital Development Team at Pearsons for the last seven years. I have been impressed by the quality of their work and the customer support that they offer. This has enabled us to develop a strong relationship which is so important; the web-site development is a key strategic part of our overall marketing strategy .

I contact them on a regular basis with amendements and suggestions, and always receive sound advise from the team. There is a high level of trust in the team, and we can be sure that everything we request is sorted out quickly and efficiently.

The site has a large content management system which allows me to regularly update events and news in-house quickly and easily. My team have full control of essential elements of the site, and send out regular newletters to our database of 32,265 users.

Visit the main site - www.metroradioarena.co.uk

Paul Tappenden

Marketing Director

Metro Radio Arena.

The Brief provided to Pearsons was to redesign our website from scratch with two key requirements;

• To be more 'Google' friendly.
• To retain the long established Jennings Brand and image.

We wanted an image that reflected the values of our business and capture the essence of what Jennings has stood for since 1917. Jennings needed a fresh new site to reflect the modern company which was professional yet personal, clear and easy to navigate and to be informative for our customers. However retaining all of this and targeting the keywords required to increase the number of website visitors searching for our range of products is an extremely complicated task.

Pearsons have more than fulfilled my expectations, Simon and his team have produced a functional and high performance website that creates an instant impression of a professional company to all our new internet customers. In the motor industry first impression is everything and the sleek design of our new sites maximise our first impression and increase the chance of a customer making contact.

The massive improvement in visitor traffic and customer conversion speaks for itself, back in Dec 2005 before we started the new site we received an average of 100 visitors a day converting to two or three website enquiries. With the help of Pearsons expert database design work and ability to display images and vehicle specification acurately, and updatable on the live site, we have increased our average daily visitors to 10,000 visiors a week with over 500 enquiries a week.

I would have no hesitation in personally recommending Pearsons digital as they have done an outstanding job.

Visit the main site - Jennings

Dale Gillespie