Local Darlington SME, All Events Security, had an old website which it had created 'in house' but decided it was time to commission a professionally designed site, in order to help re-position the business. They turned to Pearsons digital to ensure their web presence reflected their highly regarded and growing business.

Ken Hardman of AES said, 'I'm delighted with the finished product, I now have a shop window on the web I can be proud of. Pearsons answered the design brief first time and have been very easy and responsive to work with'.

Tompkins UK Ltd. is a new start-up organisation that offers a wide range of engineering, design, entrepreneurship, management, investment and venture capital services. With a strong and successful track record of venture creation, opportunity realisation, business commercialisation and value creation in the engineering and marine sectors. European Contract Hire Ltd. (ECH) is a Tompkins UK company providing subsea construction equipment on a lease and contract hire basis. Pearsons were responsible of the task of creating both their brand identities covering logo, strapline, corporate material and wide marketing collateral.

Once the identities were agreed, their web presence was an urgent requirement. The client brief was to use the new identity and ‘bring it to life online’. They wanted sites that had sophisticated, dynamic and professional design feels. From a functionally perspective the brief was, for this initial sites, to simply create a ‘brochure on-line’.

We created an easily accessible website with a clear and easy to use navigation whilst keep Tompkins UK strong brand of the green curve and utilizing it into the navigation area. The site is fully built to W3C AA standards and because of its strong use of brand and colour delivers a concise and direct message to all Tompkins UK clients. The ECH site was also created to the exact same standards as Tompkins UK and was given a similar look and feel whilst retaining the different branding of ECH, which we also created offline.

DuPont Teijin Films is the world’s leading differentiated producer of PET and PEN polyester films. DuPont Teijin Films is a 50:50 global joint venture between DuPont and Teijin. They have offices all around the world including Europe, the Far East and America and with a strong worldwide brand they needed to continue this into their new website.

DTF’s website was quite a long build as with so many different locations involved it had to be right and had to convey the brand to exact requirements, and with the USA and Europe carrying ever so slightly different products it was decided to create three separate sites. A corporate introduction site and then a European and American site both very similar in appearance but just being slightly modified to fit into the differing product markets.

In the end a fully W3C A level accessibility site was delivered to DTF with a strong and clean look and feel enabling users to quickly find contact information for anyone in the company and to browse the products area with ease. A large amount of PDF’s have also been included so customers have quick concise access to detailed information.

Process Control Equipment is an SME based in the Tees Valley. They supply a wide range of valves, instrument action cables, pressure gauges and stainless steel compression fittings to clients nationally. The company wanted a new website that that is up to date and reflects the company image and values. Pearsons developed a brand new website that enabled Process Control Equipment to have an online communication tool to target both national and international customers.

• Events listing and search
• Latest news at the Arena including new events
• Sign up to newsletter (currently has over 30,000 members)
• Online recruitment
• Events, news and menu updatable by client
• Multiple online forms

• Full new car information and accessories
• Used car search
• Integral into their stock control system
• Updateable special offers
• Multiple online forms
• News
• Recruitment

A content rich site that supports the recruitment of over 2000 staff each year. The site includes information for job seekers of all levels and disciplines, from apprentices to senior executives. The site attracts over 14,000 unique visitors each month and generates over 70% of all online job applications to the Council.

One of the first talent pools in the UK, this site was developed by Pearsons and North Yorkshire County Council to address the ongong recruitment need for admin and clerical staff. By advertising for general opportunities rather than specific vacancies, job seekers are invited to register their preferences such as location, working option (full or part time), skills and experience etc. Online assessments for literacy and numeracy are also undertaken at this stage. When a vacancy arises, line managers can search the pool to find candidates that are ranked and screened according to the assessment results and that match the requirements of the role. This has reduced media spend by over 80%, speeded up the time to hire to as little as five days and supported retention through matching applicants more closely with jobs.

The main objective of the portal is to market employment opportunities within Northumberland, improve the ‘employer brand’ of local government as a whole and raise jobseekers awareness of the participating councils.

The portal provides a powerful and accessible online platform where the Councils can jointly market the area, working in local government, the individual organisations themselves and the job and career opportunities available.

The site features a fresh design with positive imagery and persuasive, concise copy. More importantly, it has been designed with the candidate in mind, giving them all of the information on local government opportunities in the region in one place, with supporting information promoting the diverse range of careers available. Candidates can apply online using the fully interactive online application form, or join the talent pool, meaning they’ll automatically be considered for any relevant vacancies which arise.

Arla Foods UK - Arla Foods is home to popular brands Lurpak, Anchor and Cravendale Milk as well as being the leading supplier to the top seven retailers. Although well known for their brands, the Arla Foods name is less well-known and therefore attracting graduates had become an issue. Our aim was to raise awareness of Arla Foods without relying on the brands and promote the company as a great place for graduates to work and gain experience & exposure. We undertook internal and external research whilst working closely with Arla’s PR department to ensure the campaign was on message. Get more wow from the cow was not only visually impactful, but it didn’t need to rely on the Arla brands to be a success. The work developed include an exhibition stand, give-a-ways, leaflets, information booklets and a microsite.

• Admin area
• Job vacancies
• Online application forms
• CV services
• Talent pool
• Data-rich reports for advertisers
• Banner advertising and campaigns